Okay, so this is all about me and my job. Don't think that I'm full of oneself. Anti-narcissism. It's not lengthy. I promise. I hate that too...
So yeah, here it is....
1. I want to thank Paulo Coehlo for writing The Alchemist. You made me realize that I should screw my first course. And I did! I shifted toMultimedia Arts. I'm still wondering why do we have defend our OJT works.
2. My parents sent me to Dubai three months after my graduation. They didn't even gave me a chance to rest. Three months aint enough. I should have a one year interval before I land on my first job. Anyway,Leo Burnett Dubai hired me as an art director. It was cool. I handled Chevrolet for almost 3 years,and other accounts likeEmirates, Dnata and Oasis.
3. During my LB days, I have designed and directed everything from packaging and identities to advertising campaigns and digital experiences. I am more creative when my AE points a gun in my head and force me to finish the brief asap. Pressure is an easy deal. Like squeezing an orange. When you squeeze it softly, not enough juice is pouring out. But when you squeeze it tightly, natural juices are running. -- this is not all the time. ok?
4. I know that not all work is good. There are ups and downs. Ideas - the most amazing thing in the world. Sometimes it'll fail. So what. Its okay to fail. Failure is fantastic. You get to learn from it.
5. I moved to Singapore then back to Manila. I want to explore, trying to see what else is out there for me. I love to learn. Well, who doesn't? I love to surround myself with people who are brilliant and extraordinary. They make me think differently. Its very inspiring. You get to learn from everything. But you just have to contribute and make them learn from you as well.... just so its equal.
6. I have a dream of going to Cannes. I have a dream of creating something different. I have a dream....and I'm gonna make it happen.
Told yeah its not long. Anyway, you can find me elsewhere online:
Miyerkules, Abril 6, 2011
Axe Philippines
I did a lot of stuff for Axe Philippines.
Landing Page
Promo Pages
Landing Page
Promo Pages
Mixzah
Lonely Groupies
Gif Maker
Coke Zero
A brief was given to us by Coke. We have to create something for the upcoming Chinese New Year. I created a robotic coke bottle with some CNY elements.
CHEVROLET Totally Street - Aveo 5
PROBLEM: As part of small car division, Chevrolet Aveo5 scored low on sales. They think that it lacks character and personality, plus they think that it doesn’t connect at all with the audience.
TARGET AUDIENCE: The youth (18-25) - young graduates, university students, and young executives.
INSIGHT: Youth is a stage of transition between their personal and professional life. They love to explore and do whatever they want. Trying to be liberal but disciplined at the same time. Hungry of what life can offer. They want to express and let their voice be heard. With all these aspects, it helps the youth to be street smart. Anywhere they go and whatever they want to do, they can all survive it.
SOLUTION: Chevrolet wants to be part of it. They want to be familiar with their audience’s everyday life. They want them to be ‘totally street.” Their car (Aveo5) would be their medium to express their youth, speak their own language, convey their fresh ideas and show who they really are.
CREATIVE EXECUTION: We provided a platform for the youth to express their creativity. We call it “Totally Street.” We injected this message from TV to online. We used grafitti as the symbol of the campaign. Treatment is fresh and techy. In the website, audience were given the opportunity to totally customize a car through design and make it their very own. The campaign also deployed for
first time in the U.A.E. sponsored news feeds appearing on the home pages of Facebook and supported a lifestyle search program on Google & a full fledged display campaign on major portals and relevant recruitment sites, following the life stage of the target audience.
WEBSITE
POSTER
Save Paper - GREENPEACE
PROBLEM: Account executives, creatives, copywriters, and other agency people use memo pad and sticky notes a lot. We want to lessen the use of them to help save natural resources.
TARGET AUDIENCE: Leo Burnett People
INSIGHT: We want to help save the natural resources.
SOLUTION: I created a very simple yet solid execution for this. Idea is ‘Natural resources are running out. Recycle.” We print the ad and place it in all the areas of the building and we will give them a memo pad and sticky notes with the tree and the message printed on it.
CREATIVE EXECUTION: Image-based. Just simple but solid execution.
TARGET AUDIENCE: Leo Burnett People
INSIGHT: We want to help save the natural resources.
SOLUTION: I created a very simple yet solid execution for this. Idea is ‘Natural resources are running out. Recycle.” We print the ad and place it in all the areas of the building and we will give them a memo pad and sticky notes with the tree and the message printed on it.
CREATIVE EXECUTION: Image-based. Just simple but solid execution.
Chevrolet Supporting KSA Football
PROBLEM: Chevrolet wants to show their support to the Saudi Football Team and wants to develop an ad conveying their message.
TARGET AUDIENCE: Saudi Football Team
INSIGHT: In the middle east, Football is a very big sport for them. Cheverolet is one of their major sponsor.
SOLUTION: Created a different execution for the print instead of using photos with incomplete members and no time for a photoshoot.
CREATIVE EXECUTION: Did a very simple yet catchy print ad. All green and white. Just an icon of a football player with a touch of my graphic design skill.
TARGET AUDIENCE: Saudi Football Team
INSIGHT: In the middle east, Football is a very big sport for them. Cheverolet is one of their major sponsor.
SOLUTION: Created a different execution for the print instead of using photos with incomplete members and no time for a photoshoot.
CREATIVE EXECUTION: Did a very simple yet catchy print ad. All green and white. Just an icon of a football player with a touch of my graphic design skill.
Chevrolet The Gold Tag Event I-II
PROBLEM: During Ramadan, Muslims observe a religious tradition of fasting, one way is to sacrifice happiness on material things. Instead, they should focus in doing good deeds. And during this holy month, sales on cars and trucks are rare.
TARGET AUDIENCE: (Age:30-65) Families, Executives, Arabs, Foreigners.
INSIGHT: Ramadan is a very religious time for Muslims. They do not eat and drink anything from dawn till sunset. They concentrate on being holy. Indulgence is their last thing in mind.
SOLUTION: Chevrolet respects this holy month and in order to be part of it, they made a campaign promotion that reflects Ramadan. We call it “The Gold Tag.” Vehicle prices are very low, payment schemes are very flexible. Couple of ways that doesn’t make the audience spend a lot money and doesn’t make them feel guilty since they observe fasting and sacrficing.
CREATIVE EXECUTION: Everything is in Gold. We used a tag (crafted from the tag used by the military) as a symbol for all the mediums of the campaign.
PRINT AD
TARGET AUDIENCE: (Age:30-65) Families, Executives, Arabs, Foreigners.
INSIGHT: Ramadan is a very religious time for Muslims. They do not eat and drink anything from dawn till sunset. They concentrate on being holy. Indulgence is their last thing in mind.
SOLUTION: Chevrolet respects this holy month and in order to be part of it, they made a campaign promotion that reflects Ramadan. We call it “The Gold Tag.” Vehicle prices are very low, payment schemes are very flexible. Couple of ways that doesn’t make the audience spend a lot money and doesn’t make them feel guilty since they observe fasting and sacrficing.
CREATIVE EXECUTION: Everything is in Gold. We used a tag (crafted from the tag used by the military) as a symbol for all the mediums of the campaign.
PRINT AD
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