Chevrolet The Gold Tag Event I-II

PROBLEM: During Ramadan, Muslims observe a religious tradition of fasting, one way is to sacrifice happiness on material things. Instead, they should focus in doing good deeds. And during this holy month, sales on cars and trucks are rare.
TARGET AUDIENCE: (Age:30-65) Families, Executives, Arabs, Foreigners.

INSIGHT: Ramadan is a very religious time for Muslims. They do not eat and drink anything from dawn till sunset. They concentrate on being holy. Indulgence is their last thing in mind.

SOLUTION: Chevrolet respects this holy month and in order to be part of it, they made a campaign promotion that reflects Ramadan. We call it “The Gold Tag.” Vehicle prices are very low, payment schemes are very flexible. Couple of ways that doesn’t make the audience spend a lot money and doesn’t make them feel guilty since they observe fasting and sacrficing.
CREATIVE EXECUTION: Everything is in Gold. We used a tag (crafted from the tag used by the military) as a symbol for all the mediums of the campaign.


PRINT AD