Save Paper - GREENPEACE

PROBLEM: Account executives, creatives, copywriters, and other agency people use memo pad and sticky notes a lot. We want to lessen the use of them to help save natural resources.

TARGET AUDIENCE: Leo Burnett People

INSIGHT: We want to help save the natural resources.

SOLUTION: I created a very simple yet solid execution for this. Idea is ‘Natural resources are running out. Recycle.” We print the ad and place it in all the areas of the building and we will give them a memo pad and sticky notes with the tree and the message printed on it.
CREATIVE EXECUTION: Image-based. Just simple but solid execution.